Last time, I talked about two key aspects of technology that tend to make loyal customers: platform ecosystem and user experience.
It was a natural transition from owning Macs for the better part of a decade to iPods and then finally iPhones. Apple has done well to keep the user experience very fairly consistent between all the platforms. That is probably their single greatest contribution to the technology world: coherent ecosystem. In other words, the way you work on a Mac tends to be naturally the way you would work on an iPhone. And that’s a good feature. It makes for loyal customers.